The “ Buses are coming” art installation aimed at engaging people with honouring and understanding of the Freedom rider’s personal stances against injustice 60 years ago as well as in personal reflection of : What cause would you ride for? The current climate of racial understanding made “The Buses are coming” a timely framework for such personal and shared public reflections and conversations. Extensive use of QR codes allowed visitors to engage directly with original film, news and photographic content.
As a free exhibit in the heart of San Diego downtown, The Buses are coming public art installation successfully reached new audiences and connected with people who do not usually visit museums. Metropolitan Transit Service (MTS) promoted the exhibition on public transportation vehicles.